Vendor Guide

Everything you can do as a Vendor

Your complete reference for every feature in your vendor dashboard — shop, deals, events, the QR scanner, payouts, and marketing tiers.

Getting Started

1. Creating Your Vendor Account

Sign up at Venture Out Locally and select Vendor as your account type. Choose the categories that best describe what you sell — food, baked goods, produce, crafts, apparel, jewelry, vintage, candles, services, and more. Your categories set where you appear in the directory and which members discover you.

2. Completing Your Profile

Fill in: your vendor or business name, a bio (tell your story and describe what you sell), a short tagline, profile photo, and banner image. Add a storefront link and social media links — Instagram, TikTok, X, website, and more. If you sell or hand off items in person, you can also set a location type and business hours.

3. Setting Your Categories

Your categories determine where you appear in the directory and which members see you in their Discover feed. Members who have selected matching interest categories will see you in their personalized feed automatically. Pick a primary category and a subcategory so shoppers can filter to exactly what you sell.

4. Getting Verified (Identity Attributes)

Venture Out Locally lets you highlight the communities behind your business with verified identity attributes — for example woman-owned, veteran-owned, Black-owned, or LGBTQ+. You self-identify the attributes that apply, then submit documentation from your dashboard’s Profile tab; our admin team reviews and verifies it. Verified attributes appear on your directory listing, public profile, and search results.

Your Dashboard

5. Dashboard Overview

Your vendor dashboard contains everything you need to manage your presence on the platform. The Overview tab shows your key stats at a glance — followers, shop items, active deals, and upcoming events. Navigate through tabs: Profile, Deals, Shop, Events, Gallery, Feed, Orders, Reviews, Analytics, Payouts, Settings, and more.

6. Analytics

Track profile views, follower growth, shop sales, and deal redemption counts. Use the time-period filter to understand trends. Analytics help you identify which items get the most attention and which deals drive the most engagement.

7. Payouts

Your Payouts tab shows earnings from ticket sales and shop orders after the platform’s percentage. Your payout rate depends on your Marketing Tier: Standard 75%, Featured 60%, Spotlight 50%, Premier 40%. Connect your Stripe account to receive funds directly to your bank.

Deals

8. Creating Deals

Create deals from the Deals tab — examples: “20% off your order for Reign+ members,” “Free sample with any purchase,” “Buy one get one for Rise+ members.” Deals appear on your profile and in the Discover feed, giving members a tangible reason to follow and shop with you.

9. Tier-Locking Deals

Assign a minimum pack tier to a deal (Roots, Rise, Reign, or Legacy). Members without the qualifying tier see the deal but are prompted to upgrade. Tier-locked deals make your higher-tier offerings feel exclusive and drive pack upgrades from engaged customers.

10. Deal Limits & Rules

Set per-member redemption limits (once ever, once per day/week/month, unlimited) and a total redemption cap across all members. Add start and end dates for campaign-specific deals — a product launch, holiday promotions, or limited-time offers.

11. Managing Your Deals

View all deals — active, paused, and expired — from the Deals tab. Edit details, pause temporarily, reactivate, or delete. Each deal shows total redemptions, unique members who redeemed, and the redemption rate over time.

Events

12. Creating an Event

Vendors can host events — pop-ups, markets, workshops, tastings, open houses, and more. Go to Events → Create Event and fill in the same fields as a business event: title, description, venue, date/time, event category, cover image, and 18+ flag.

13. Ticket Types & Pricing

Add ticket types specific to your event format — General Admission, VIP, Workshop Seat, Tasting Pass. Set individual prices and quantities. Free events (open houses, markets) work at $0 for capacity tracking.

14. Ticket Bundles

Create packages that combine multiple tickets — a “Bring a Friend” bundle or a workshop plus product package. Bundles increase average order value and create memorable offerings for loyal customers.

15. Recurring Events

Mark events as recurring for weekly markets, monthly pop-ups, or bi-weekly workshops. One listing covers all dates with per-occurrence capacity. Members can purchase for any specific upcoming date.

16. Event Day — Scanner & Doorlist

Use the Scanner tab in your dashboard to check in attendees by scanning their ticket QR codes. The Doorlist shows all ticket holders, searchable by name and filterable by ticket type and check-in status. Tap any name to manually check them in. Export the full attendee list as CSV.

17. Walk-Up Sales

Generate a Stripe payment link for at-the-door ticket sales. Walk-up purchases appear on the doorlist in real time. Log cash sales manually using “Mark as Paid.”

18. Event Proof & Payouts

After your event, submit proof from the event page — photos taken during the event. Admin reviews within 24–48 hours. Once approved, your payout is released to your Stripe account. Your payout percentage is set by your Marketing Tier.

Shop & Marketplace

19. Adding Shop Items

Go to Shop → Add Item. Sell whatever you offer — physical products (food, baked goods, produce, crafts, vintage, candles, apparel), digital downloads (ebooks, templates, files), services (consultations, custom orders), and external links (to your own store). Add a title, description, photos, pricing, and a marketplace category.

20. Digital Goods

For digital products, upload the file and set a price. After purchase, the buyer receives an automatic download link via email. Digital goods are ideal for ebooks, templates, guides, and files — no shipping, instant delivery.

21. Services & Custom Orders

List a service or custom order as a “service” product type — custom orders, consultations, or made-to-order items. After purchase, buyers receive a confirmation and your contact information to coordinate the details. Set clear timelines and scope in your product description.

22. Managing Orders

View all shop orders from the Orders tab. Update fulfillment status and contact buyers directly. For services and custom orders, use the status updates to keep buyers informed of your progress.

Community & Engagement

24. Posting to the Feed

Create posts from the Feed tab — text updates, photos, or both. Posts appear in the My Feed tab of all members who follow you. Share new items, upcoming events, restock news, behind-the-scenes content, and shoutouts. Posts also appear in the Feed section of your public profile.

25. Reviews

Members can leave star ratings and written reviews on your profile after buying from you or attending your events. Respond to reviews publicly from the Reviews tab. Your average rating appears on your directory listing and profile header.

26. Q&A

Members submit questions from your public profile about what you sell, availability, pricing, turnaround times, and more. Answer them from your Q&A tab — all answered questions are permanently visible to visitors, reducing repetitive inquiries.

Marketing & Visibility

27. Marketing Tiers

Four tiers control how prominently you appear across the platform:

  • Standard (75% payout) — directory listing, Discover feed inclusion
  • Featured (60% payout) — category placement, boosted feed rotation
  • Spotlight (50% payout) — featured vendor sections, push notifications to interested members
  • Premier (40% payout) — homepage banner, email blasts, maximum feed priority

28. Marketing Tier Eligibility

To select a tier above Standard, you must have at least one active paid deal on your profile. This ensures members who discover you through marketing have something to act on immediately. Removing your last paid deal resets your tier to Standard.

29. Your Public Profile

Your public profile is what members see in the directory. Preview it anytime by clicking your vendor name in the dashboard header. Tabs visible to visitors: Shop, Deals, Events, Gallery, Reviews, Social, and Q&A. Keep every tab populated to maximize engagement.

Account Management

30. Notifications

Configure email, in-app, and SMS notifications from Settings → Notifications. Vendor notifications include: new follower, new review, deal redemption, shop order, ticket purchase, payout released, and admin alerts.

31. Stripe Connect Setup

Connect your Stripe account from Payouts → Connect Stripe to receive funds from ticket sales, shop orders, and event revenue directly to your bank account on your payout schedule.

32. Security Settings

Update your vendor account email and password from Settings → Security. Your first and last name (shown in your dashboard header) is editable from the Profile tab.

33. Broadcasts

Send updates to all ticket holders for any of your events — schedule changes, venue updates, event-day details. Target all attendees or specific ticket types. Broadcasts are delivered by email.

34. Closing Your Account

To close your vendor account, deactivate all deals, fulfill open shop orders, and complete or cancel any scheduled events with refunds processed. Contact support to initiate closure. Analytics and order data are retained for accounting purposes.